Creativity (the Good Kind) Blog

I studied at the #1 marketing school in the world, worked at a major advertising agency, and have been consulting in marketing for over thirty years. So I know a little about branding. Brands have a life, an identity, a personality, and an authenticity & believability profile. What I care most about any brand is […]

He’s the gremlin on the wing. He’s Jason, and he’s in the house! The White House! He’s Dick & Perry and you’re Pa Clutter and you sit tied helplessly to a chair as they make mayhem and kill everything you hold dear. There is nothing you can do but to witness the destruction of your […]

I am a brainstormer. An idea guy. An innovator. A creative catalyst. I think up a lot of ideas. Lots and lots. I facilitate and participate in idea generation sessions professionally. In the “divergent” ideation stage of creative problem solving, your mission is to think up a lot of ideas (without judging them) and write […]